Ladies and gentlemen, this is why Kickstarter exists. Within 24 hours of beginning the campaign for $1 million, LaVar Burton’s Reading Rainbow hit its mark guaranteeing a wider range of edutainment for a new generation. Over 36,000 backers donated over $1.6 million, and the donations have not stopped.
Unbeknownst to me, Reading Rainbow had been relaunched in 2012 as a tablet based app with interactive children’s books and video field trips. With the new funding, however, Burton will be able to expand the reach of the rainbow to more platforms, increase the number of available books exponentially, and film more field trips.
I have to say, as a fan of the show when I was a kid, I am ecstatic. Just knowing a part of my childhood, along with other programs like ABC mouse, will help to make future generations better does my heart good. Of course, it only helps if people use it, so make sure you spread the word. We need nieces, nephews, sons, daughters, little cousins and everything in between to utilize this. Otherwise, all they have is, well, reality TV and Worldstar.